According to the latest data from QuestMobile, the byte-jumping red fruit drama reached 210 million active users in June this year, an increase of 179 per cent over the same period, surpassing the cool first 200 million months of life. This change in data highlights the use of short dramas at the user-scale level, achieving breakthroughs on traditional long-video platforms and increasing the trend towards the integration of short video and short drama.
The red fruit drama, based on byte-jumping sound and tomato novels, built up a large user base at the beginning of its creation with its huge flow and massive IP adaptation resources. Users are often able to brush their tremors in the crumbs, and at the climax, the interface will pop a hint of “downloading the crumbs free of charge” and jump to download with a single click, which will be extremely smooth.
Tomato novels provide a solid basis for the creation of content for the red fruit drama. Many popular web-based IPs have been adapted into short dramas, such as ” A Good Girl ” , ” A Good Girl: The Constabulary of the Constabulary ” , which have been adapted from the same name as the tomato novels, with the original fan base and the great dramas, yielding a high degree of heat, maximizing the value of the IP and attracting a large number of users.
In terms of growth trends, 179 per cent of the year-on-year increase is a visual reflection of the explosive growth of the short play content in the current wave of fragmentation entertainment demand. In particular, young women aged 25 to 35 years are favoured. In a fast-paced life, short play time is used to watch short dramas, with short dramas that are compact, strong set-up and a rich variety of subjects that quickly meet the emotional needs and entertainment of users.
As a representative of the traditional long video platform, Yucheng has accumulated a large amount of video resources in the past. In recent years, however, growth has slowed. Long video content production cycles are relatively slow, and in an environment where user entertainment habits are becoming increasingly fragmented, the attractiveness of users is declining, and the trend towards short-term, high-frequency short dramas is increasing.
According to data from QuestMobile, a third-party agency, the number of active users on the Internet as of June 2025 was 1,267 million, an increase of 2.5 per cent over the same period. The rise of red fruit short operas is not just a challenge to Yoko, but also a wake-up call for other large video giants such as iQILYI and Tent, and the entire long video industry is under pressure to divert users. At the same time, the development of red fruit dramas, etc., has also prompted the long video platform to reflect on how content innovation and business transformation can be adapted to new market changes.
