Sega purchased Rovio, the parent company of Angry Birds, for $776 million in 2023. Over the past three years, Scai has stated in his latest financial report that the transaction failed to create “economic value” and Rovio will focus on restructuring.
Sega and Rovio will also revisit their free game product mix and plan to lower the priority of free games in the future. About 100 employees engaged in the Sega-Rovio free game have been transferred to other projects. Sega’s financial report also points out that the performance of Sonik’s Great Fighting Party has been “weak” and that the decline in the income of Angry Bird 2 has been “at the bottom”.
Rovio will focus in the future on its Angry Bird IP and authorized operations to improve returns. Rovio plans to launch Angry Bird 2 in mainland China and another new game in this fiscal year. In addition, the third film, ” Angry Birds ” , scheduled to be released in December of this year, is expected to raise the authorized revenue. During the 2026 fiscal year, Rovio sales amounted to Euro181 million. Secca predicts that Rovio sales will fall further to €158 million in 2027. Since September 2023, when the acquisition of Rovio was completed, Rovio’s collection has been declining year by year.
She noted that the plight of Rovio had brought down the company ‘ s capacity to collect, after she had written down the US$ 200 million impairment of Rovio in a previous financial round. “The overall performance remains low due to lower than expected performance of certain games, as well as weak performance of the existing main game and the delay in the release of the new Rovio game. The entertainment content business achieved higher sales than in the previous financial year, but profits declined.” She also stressed that, due to the poor performance of Rovio and problems with the purchase of the lottery company Stakelogic, the company would “suspension on large-scale M&As”.