Mohalla Tech Pvt Ltd, the parent company of the Indian social media unicorn ShareChat, announced that, as a result of cost-cutting measures, the depreciation and pre-amortization profit (EBITA) losses for 2025 had been reduced significantly by 72 per cent, from Rs. 79.3 billion in the previous fiscal year to Rs. 21.9 billion. At the same time, the company ‘ s operating income slightly increased from Rs. 71.8 billion in FY 2024 to Rs. 72.3 billion in FY 2025.
In a press release, Manohar Charan, co-founder and first financial officer of ShareChat, said: “This fiscal year is the final stage of our profit path, with the first priority being to get the unit’s economic efficiency right, and we have therefore voluntarily sacrificed our revenue growth for the 2025 fiscal year.” He expected to achieve a 30 per cent year-on-year increase in current fiscal year income and disclosed that annual recurrent income had reached Rs. 10 billion as of the first half of FY 2026. In addition to ShareChat, Mohalla Tech operates the short video platform Moj and launched the microtrip QuickTV in May this year. The company ‘ s income comes mainly from advertising, live broadcasting and subscriptions to three main segments of QuickTV. Manohar Charan stated that advertising expenditures had been reduced as a result of tax increases on genuine gold game platform goods and services, and that the revenue from advertising for the 2025 fiscal year had been “confined”, while the income from live broadcasting had increased steadily by 7 to 8 per cent. With the Government of India completely banning the gold game platform this year, it is expected that the revenue from advertising for the fiscal year will come under greater pressure. QuickTV, which is the second most popular micro-shorts platform in India, has shown a remarkable performance of 15 million applications. The platform uses a subscription model, while Mohalla Tech distributes micro-short plays on ShareChat and Moj free of charge to make cash through advertising.
Manohar Charan analyses that: “Without QuickTV, the ShareChat and Moj platforms have a total of 35 million microtrama monthly live users, the daily average is almost 2 billion. While single-user advertising earns only one quarter to one fifth of the subscription income, free users are much larger than paid users.” Turning to content production, he revealed that the company worked with third-party production companies, focusing mainly on content distribution. “According to research data, 80-85 per cent of the revenue generated by the micro-short drama industry is obtained through the distribution chain, with about 12 per cent attributed to content producers.” At the moment, India’s micro-blind market is at a time when indigenous start-ups, such as Reelis, Kuku and ReelSaga, have flourished. Zupee and WinZO have also been successively in the field of micro-short dramas following the ban on genuine gold games. Data show that the global mini-shortfall market, which reached $6.54 billion in 2024, is expected to grow to $12 billion by 2030, with an average annual compound growth rate of 10.5 per cent.
